The business of monitoring, measuring and understanding social media
New Papers, 10 February 2015
Twitter Happiness Report: A Study on Positive and Negative Emotions Expressed on Twitter, Brandwatch 
Travel & Tourism: The Social Path to Purchase, EngageSciences
Super Bowl XLIX: Which Brands Really Won and What Americans Care About Most (January 2015), Evolve24
The Enlightened Media Planner: 12 Steps to Smarter Buying, People Pattern
Social Planning Fundamentals, Simply Measured
Timing's Impact of Social Success (PDF), SocialFlow
Топ-49 российских банков в социальных медиа (Russian banks in social media) and Народное пиво Украины 2014 (beer in Ukraine), YouScan
Subscribe
SMA is retired. Check out the new project (mostly not about social media).
Sponsors
