The business of monitoring, measuring and understanding social media
Twitter Happiness Report: A Study on Positive and Negative Emotions Expressed on Twitter, Brandwatch
Travel & Tourism: The Social Path to Purchase, EngageSciences
Super Bowl XLIX: Which Brands Really Won and What Americans Care About Most (January 2015), Evolve24
The Enlightened Media Planner: 12 Steps to Smarter Buying, People Pattern
Social Planning Fundamentals, Simply Measured
Timing's Impact of Social Success (PDF), SocialFlow
Топ-49 российских банков в социальных медиа (Russian banks in social media) and Народное пиво Украины 2014 (beer in Ukraine), YouScan
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