People Pattern

http://www.peoplepattern.com/
Austin, TX, USA

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In their own words

People Pattern has developed the first self-learning segmentation & user classification technology that leverages insights from both open & proprietary data to engage the right audience segment with the right message at the right time. People Pattern’s unique approach is built on a foundation of large-scale machine learning algorithms that correlate audience social media activity and off-line user profile data from sources such as customer loyalty programs. Through its innovative technology, the company is able to gain insights and a much deeper understanding of audience segmentation than was previously possible.

People Pattern in SMA news


Profile updated 16 April 2014