Recent Feature Articles

All Good Things

This is the final post to SMA. When I started the site in 2009, I never would have predicted how far it would go. Now it's time to focus on new projects.

A Letter from Ukraine

A message from YouScan CEO Alexey Orap on the Kyiv-based company's response to the war in Ukraine.

The Year in M&A, Social Media Analysis 2021

2021 was a busy year—buyers were back at a level that challenged the 2014 record. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

$945 Million Invested in Social Media Analysis in 2021

VC returned to SMA in 2021 with more than double the previous record year’s activity

Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.

The Year in M&A, Social Media Analysis 2020

Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.