The business of monitoring, measuring and understanding social media
This is the final post to SMA. When I started the site in 2009, I never would have predicted how far it would go. Now it's time to focus on new projects.
A message from YouScan CEO Alexey Orap on the Kyiv-based company's response to the war in Ukraine.
2021 was a busy year—buyers were back at a level that challenged the 2014 record. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
VC returned to SMA in 2021 with more than double the previous record year’s activity
A research leader describes the role and attributes of a new social media analyst.
Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
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