Recent Feature Articles

Mapping Data Markets Across Verticals

The Data Market Study expands the vision from SMA to the market(s) for third-party data across verticals, data types and technologies.

All Good Things

This is the final post to SMA. When I started the site in 2009, I never would have predicted how far it would go. Now it's time to focus on new projects.

A Letter from Ukraine

A message from YouScan CEO Alexey Orap on the Kyiv-based company's response to the war in Ukraine.

The Year in M&A, Social Media Analysis 2021

2021 was a busy year—buyers were back at a level that challenged the 2014 record. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

$945 Million Invested in Social Media Analysis in 2021

VC returned to SMA in 2021 with more than double the previous record year’s activity

Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.