Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.

March 5, 2021

The Year in M&A, Social Media Analysis 2020

Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

January 12, 2021

$395 Million Invested in Social Media Analysis* in 2020

For the second year, one big investment obscures the overall trend.

January 12, 2021

Brand Monitoring on the Deep and Dark Web

Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.

December 18, 2020


Email edition

A weekly summary that includes everything


News & articles immediately


Software Updates, 16 April 2021

Hootsuite, Mention, Sendible

New Papers, 13 April 2021

Isentia, Rival IQ

Software Updates, 9 April 2021

Awario, Consline

New Papers, 6 April 2021

NewsWhip, Onalytica, Tribe Dynamics



Meltwater Acquires Klear for $17.8 Million

Responds to blurring line between media relations and influencer marketing

April 14, 2021

LifeRaft Gets Follow-on Investment

Rapid growth since October raise

April 13, 2021

Twitter Acquihires Reshuffle

Adds experienced API developer talent

March 23, 2021

Dataminr Raises $475 Million

Expanding data sources and markets

March 23, 2021

Career & Skill Development

The Value of Visual Insights

Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.

Find the Right Tone for Nostalgia Marketing Using Owned Data

Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.

Methodology and Strategy: The Analyst's Canvas

A new framework for exploring analytical practices and communicating across specialist silos

Automation Key to High-Volume Analysis

The future is machine speed combined with human knowledge and experience.


From Our Sponsors

New Sponsor: YouScan

AI-powered social media listening and image recognition platform, trusted by 500+ major brands and agencies worldwide.


Apr 21: How to Spot [and Prepare to Respond to] an Online Narrative Before Your Executive Team Hears About It

Yonder webinar

Apr 21: Tech Demo Day

Social Intelligence Lab event, April 21–22

Apr 22: Eliminate Content Chaos with a Modern Martech Stack

Knotch / Semrush webinar

Apr 23: Using Competitive Information to Plan Seasonal Campaigns

ListenFirst webinar

Apr 28: Demonstrating PR success with Signal AI Dashboards

Signal AI webinar with 72Point / SWNS Media Group

Apr 29: Agencies: How Can You Create THE Winning, Data-Driven Pitch?

Digimind webinar

May 12: Informational Instruments of Power in Hybrid Campaigns

HENSOLDT Analytics webinar

Jun 7: ICWSM-2021

Virtual and Atlanta, GA

Jun 17: Insight 2021: Uniting Content & Intelligence

Knotch event with LinkedIn and Salesforce

Directory Updates

Meltwater (USA)

14 April

Klear (USA)

14 April

Socialhose (USA)

12 April

Storyzy (France)

6 April


30 March

Monitera (Turkey)

30 March