Social Media Analysis

The business of monitoring, measuring and understanding social media

Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.

March 5, 2021

The Year in M&A, Social Media Analysis 2020

Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

January 12, 2021

$395 Million Invested in Social Media Analysis* in 2020

For the second year, one big investment obscures the overall trend.

January 12, 2021

Brand Monitoring on the Deep and Dark Web

Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.

December 18, 2020

Roundups

Software Updates, 30 July 2021

Emplifi, NapoleonCat, SOCi, STILINGUE, Visibrain

New Papers, 27 July 2021

Hootsuite, KPI6, Onclusive, SocialInsider, Sprinkler, Yonder, DataReportal

New Papers, 20 July 2021

Isentia, KPI6

Software Updates, 16 July 2021

NetBase Quid, Sendible, Socialbakers, SocialFlow, Webhose

Qualtrics Acquiring Clarabridge for $1.1 Billion

Extends analysis into unstructured experience data

July 29, 2021

Alva Gets Majority Investor, Partners

Brings tech platform to stakeholder and reputation management

July 29, 2021

SOCi Acquires Brandify

Consolidation in location-based digital marketing tools

July 29, 2021

Oktopost Raises $20 Million

Fueling expansion in B2B social media

July 22, 2021

Career & Skill Development

The Value of Visual Insights

Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.