The business of monitoring, measuring and understanding social media
The Year in M&A, Social Media Analysis 2020
Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
January 12, 2021
$395 Million Invested in Social Media Analysis* in 2020
For the second year, one big investment obscures the overall trend.
January 12, 2021
Brand Monitoring on the Deep and Dark Web
Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.
December 18, 2020
Introducing a New Social Media Analysis
SMA relaunches with a new design and more content, including in-depth posts on new themes: The evolution of social media analysis; vertical markets; international markets; sources, methods & strategies; career & skills development.
November 29, 2020
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Software Updates, 15 January 2021
Expert.ai, Synthesio
New Papers, 12 January 2021
Crowd Analyzer, Digimind, Isentia, Rival IQ, Visibrain, Yonder
Software Updates, 8 January 2021
Media Info Groep, NetBase Quid
New Papers, 5 January 2021
Digimind, Khoros
Sponsors
UNICEPTA Acquires Ubermetrics
Plans to maintain both brands as Ubermetrics becomes development arm.
January 14, 2021
InMoment Acquires Wootric
Growing portfolio for digital / product / customer / employee / market experience
January 6, 2021
Hootsuite Acquires Sparkcentral
Addition brings multichannel messaging for customer care to the Hootsuite platform.
January 6, 2021
Khoros Acquires Topbox, Adds Funding
Combination to deliver unified customer view and advances in customer engagement and experiences.
January 5, 2021
The Value of Visual Insights
Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.
Find the Right Tone for Nostalgia Marketing Using Owned Data
Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.
Methodology and Strategy: The Analyst's Canvas
A new framework for exploring analytical practices and communicating across specialist silos
Automation Key to High-Volume Analysis
The future is machine speed combined with human knowledge and experience.
New Sponsor: YouScan
AI-powered social media listening and image recognition platform, trusted by 500+ major brands and agencies worldwide.
Jan 19: Real-World Impact of Online Coordination & Misinformation
Yonder webinar
Jan 19: OSINT Investigations on Gab
Skopenow webinar
Jan 20: A No-Nonsense Approach to Influencer Marketing Measurement
Traackr webinar with Lauren Thermos
Jan 21: Taking Back 2021!
Digimind webinar with Cinny Little
Jan 21: Using Communities to Develop Brand Narratives for Comms Strategies
Pulsar / Audiense webinar with Kekst CNC
Jan 26: An Executive's Guide to Building & Managing a Communications Department
Onclusive webinar
Jan 27: Take Control of Disinformation Crises with Media Intelligence
Zignal Labs panel discussion
Jan 27: Mitigating Operational Disruption: Top Tactics for Security Teams
LifeRaft webinar with Chubb
Jan 28: The Most Human Company Wins in 2021!
Digimind webinar with Mark Schaefer
Jan 28: Fast-Growing Brands Making Big Strides with Content
Knotch webinar
Jan 29: Comment engager tous les collaborateurs dans une démarche de veille
Sindup webinar
Feb 4: Social Intelligence: The most important and underutilized piece of the insights puzzle
MRMW / Digimind webinar
Skopenow (USA)
16 January
Lumoa (Finland)
14 January
UNICEPTA (Germany)
14 January
Ubermetrics (Germany)
14 January
Tatvam (USA)
12 January
Notifier (USA)
8 January