The business of monitoring, measuring and understanding social media
Essential Skills of a Social Media Analyst
A research leader describes the role and attributes of a new social media analyst.
March 5, 2021
The Year in M&A, Social Media Analysis 2020
Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
January 12, 2021
$395 Million Invested in Social Media Analysis* in 2020
For the second year, one big investment obscures the overall trend.
January 12, 2021
Brand Monitoring on the Deep and Dark Web
Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.
December 18, 2020
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Software Updates, 22 October 2021
BrandTotal, Digimind, Facelift, SocialFlow, Visibrain
New Papers, 19 October 2021
KPI6, YouNet Media
Software Updates, 15 October 2021
Brandwatch, NetBase Quid, SentiOne, SocialFlow, Sotrender
New Papers, 12 October 2021
Comintelli, Reputation, Tubular Labs
Sponsors
Bloom Raises €11 Million
Enters alliance for “strategic social insight”
October 14, 2021
PublicRelay Gets New Investment
Plans new analytics and insights products
September 22, 2021
Blackbird.AI Raises $10 Million
Helping organizations deal with online disinformation
September 21, 2021
CreatorIQ Acquires Tribe Dynamics
Links analytics to influencer marketing management
September 21, 2021
The Value of Visual Insights
Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.
Find the Right Tone for Nostalgia Marketing Using Owned Data
Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.
Methodology and Strategy: The Analyst's Canvas
A new framework for exploring analytical practices and communicating across specialist silos
Automation Key to High-Volume Analysis
The future is machine speed combined with human knowledge and experience.
New Sponsor: YouScan
AI-powered social media listening and image recognition platform, trusted by 500+ major brands and agencies worldwide.
Oct 22: The Key to Partnership & Influencer Success: Identifying The Metrics That Matter
ListenFirst webinar
Oct 26: Building Audience
Knotch webinar with Long Dash
Oct 27: Search-Day
Paris
Nov 3: Emplifi Summit '21
Emplifi virtual conference, November 3-4
Codec (UK)
5 October
Audience Genomics (USA)
5 October
Infomedia (Denmark)
23 September
Muck Rack (USA)
23 September
ShadowDragon (USA)
22 September
ActiveFence (Israel)
21 September