The Year in M&A, Social Media Analysis 2020

Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

January 12, 2021

$395 Million Invested in Social Media Analysis* in 2020

For the second year, one big investment obscures the overall trend.

January 12, 2021

Brand Monitoring on the Deep and Dark Web

Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.

December 18, 2020

Introducing a New Social Media Analysis

SMA relaunches with a new design and more content, including in-depth posts on new themes: The evolution of social media analysis; vertical markets; international markets; sources, methods & strategies; career & skills development.

November 29, 2020


Email edition

A weekly summary that includes everything


News & articles immediately


Software Updates, 15 January 2021, Synthesio

New Papers, 12 January 2021

Crowd Analyzer, Digimind, Isentia, Rival IQ, Visibrain, Yonder

Software Updates, 8 January 2021

Media Info Groep, NetBase Quid

New Papers, 5 January 2021

Digimind, Khoros



UNICEPTA Acquires Ubermetrics

Plans to maintain both brands as Ubermetrics becomes development arm.

January 14, 2021

InMoment Acquires Wootric

Growing portfolio for digital / product / customer / employee / market experience

January 6, 2021

Hootsuite Acquires Sparkcentral

Addition brings multichannel messaging for customer care to the Hootsuite platform.

January 6, 2021

Khoros Acquires Topbox, Adds Funding

Combination to deliver unified customer view and advances in customer engagement and experiences.

January 5, 2021

Career & Skill Development

The Value of Visual Insights

Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.

Find the Right Tone for Nostalgia Marketing Using Owned Data

Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.

Methodology and Strategy: The Analyst's Canvas

A new framework for exploring analytical practices and communicating across specialist silos

Automation Key to High-Volume Analysis

The future is machine speed combined with human knowledge and experience.


From Our Sponsors

New Sponsor: YouScan

AI-powered social media listening and image recognition platform, trusted by 500+ major brands and agencies worldwide.


Jan 19: Real-World Impact of Online Coordination & Misinformation

Yonder webinar

Jan 19: OSINT Investigations on Gab

Skopenow webinar

Jan 20: A No-Nonsense Approach to Influencer Marketing Measurement

Traackr webinar with Lauren Thermos

Jan 21: Taking Back 2021!

Digimind webinar with Cinny Little

Jan 21: Using Communities to Develop Brand Narratives for Comms Strategies

Pulsar / Audiense webinar with Kekst CNC

Jan 26: An Executive's Guide to Building & Managing a Communications Department

Onclusive webinar

Jan 27: Take Control of Disinformation Crises with Media Intelligence

Zignal Labs panel discussion

Jan 27: Mitigating Operational Disruption: Top Tactics for Security Teams

LifeRaft webinar with Chubb

Jan 28: The Most Human Company Wins in 2021!

Digimind webinar with Mark Schaefer

Jan 28: Fast-Growing Brands Making Big Strides with Content

Knotch webinar

Jan 29: Comment engager tous les collaborateurs dans une démarche de veille

Sindup webinar

Feb 4: Social Intelligence: The most important and underutilized piece of the insights puzzle

MRMW / Digimind webinar

Directory Updates

Skopenow (USA)

16 January

Lumoa (Finland)

14 January

UNICEPTA (Germany)

14 January

Ubermetrics (Germany)

14 January

Tatvam (USA)

12 January

Notifier (USA)

8 January