Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.

March 5, 2021

The Year in M&A, Social Media Analysis 2020

Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

January 12, 2021

$395 Million Invested in Social Media Analysis* in 2020

For the second year, one big investment obscures the overall trend.

January 12, 2021

Brand Monitoring on the Deep and Dark Web

Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.

December 18, 2020


Email edition

A weekly summary that includes everything


News & articles immediately


Software Updates, 22 October 2021

BrandTotal, Digimind, Facelift, SocialFlow, Visibrain

New Papers, 19 October 2021

KPI6, YouNet Media

Software Updates, 15 October 2021

Brandwatch, NetBase Quid, SentiOne, SocialFlow, Sotrender

New Papers, 12 October 2021

Comintelli, Reputation, Tubular Labs



Bloom Raises €11 Million

Enters alliance for “strategic social insight”

October 14, 2021

PublicRelay Gets New Investment

Plans new analytics and insights products

September 22, 2021

Blackbird.AI Raises $10 Million

Helping organizations deal with online disinformation

September 21, 2021

CreatorIQ Acquires Tribe Dynamics

Links analytics to influencer marketing management

September 21, 2021

Career & Skill Development

The Value of Visual Insights

Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.

Find the Right Tone for Nostalgia Marketing Using Owned Data

Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.

Methodology and Strategy: The Analyst's Canvas

A new framework for exploring analytical practices and communicating across specialist silos

Automation Key to High-Volume Analysis

The future is machine speed combined with human knowledge and experience.


From Our Sponsors

New Sponsor: YouScan

AI-powered social media listening and image recognition platform, trusted by 500+ major brands and agencies worldwide.


Oct 22: The Key to Partnership & Influencer Success: Identifying The Metrics That Matter

ListenFirst webinar

Oct 26: Building Audience

Knotch webinar with Long Dash

Oct 27: Search-Day


Nov 3: Emplifi Summit '21

Emplifi virtual conference, November 3-4

Directory Updates

Codec (UK)

5 October

Audience Genomics (USA)

5 October

Infomedia (Denmark)

23 September

Muck Rack (USA)

23 September

ShadowDragon (USA)

22 September

ActiveFence (Israel)

21 September