Social Media Analysis

The business of monitoring, measuring and understanding social media

Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.

March 5, 2021

The Year in M&A, Social Media Analysis 2020

Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

January 12, 2021

$395 Million Invested in Social Media Analysis* in 2020

For the second year, one big investment obscures the overall trend.

January 12, 2021

Brand Monitoring on the Deep and Dark Web

Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.

December 18, 2020

Roundups

Software Updates, 16 April 2021

Hootsuite, Mention, Sendible

New Papers, 13 April 2021

Isentia, Rival IQ

Software Updates, 9 April 2021

Awario, Consline

New Papers, 6 April 2021

NewsWhip, Onalytica, Tribe Dynamics

Meltwater Acquires Klear for $17.8 Million

Responds to blurring line between media relations and influencer marketing

April 14, 2021

LifeRaft Gets Follow-on Investment

Rapid growth since October raise

April 13, 2021

Twitter Acquihires Reshuffle

Adds experienced API developer talent

March 23, 2021

Dataminr Raises $475 Million

Expanding data sources and markets

March 23, 2021

Career & Skill Development

The Value of Visual Insights

Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.