Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.

March 5, 2021

The Year in M&A, Social Media Analysis 2020

Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

January 12, 2021

$395 Million Invested in Social Media Analysis* in 2020

For the second year, one big investment obscures the overall trend.

January 12, 2021

Brand Monitoring on the Deep and Dark Web

Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.

December 18, 2020


Email edition

A weekly summary that includes everything


News & articles immediately


Software Updates, 30 July 2021

Emplifi, NapoleonCat, SOCi, STILINGUE, Visibrain

New Papers, 27 July 2021

Hootsuite, KPI6, Onclusive, SocialInsider, Sprinkler, Yonder, DataReportal

New Papers, 20 July 2021

Isentia, KPI6

Software Updates, 16 July 2021

NetBase Quid, Sendible, Socialbakers, SocialFlow, Webhose



Qualtrics Acquiring Clarabridge for $1.1 Billion

Extends analysis into unstructured experience data

July 29, 2021

Alva Gets Majority Investor, Partners

Brings tech platform to stakeholder and reputation management

July 29, 2021

SOCi Acquires Brandify

Consolidation in location-based digital marketing tools

July 29, 2021

Oktopost Raises $20 Million

Fueling expansion in B2B social media

July 22, 2021

Career & Skill Development

The Value of Visual Insights

Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.

Find the Right Tone for Nostalgia Marketing Using Owned Data

Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.

Methodology and Strategy: The Analyst's Canvas

A new framework for exploring analytical practices and communicating across specialist silos

Automation Key to High-Volume Analysis

The future is machine speed combined with human knowledge and experience.


From Our Sponsors

New Sponsor: YouScan

AI-powered social media listening and image recognition platform, trusted by 500+ major brands and agencies worldwide.


Aug 11: Influencer Marketing in 15 Minutes: Influencer Campaign Timelines

Mavrck webinar

Aug 17: Solving the PR Puzzle for Success: Utilizing Social Listening Tools for a More Informed Strategy

Digimind webinar

Aug 25: Influencer Marketing in 15 Minutes: How to Drive Conversions & Sales

Mavrck webinar

Sep 17: L'innovation systémique: Stratégies d'innovation adaptées à un monde en mutation

Sindup webinar with Innov'Blue

Oct 27: Search-Day


Nov 3: Emplifi Summit '21

Emplifi virtual conference, November 3-4

Directory Updates

Clarabridge (USA)

29 July


29 July

Oktopost (Israel)

22 July

Dataminr (USA)

7 July

MomentFeed (USA)

24 June

Uberall (Germany)

24 June