The business of monitoring, measuring and understanding social media
All Good Things
This is the final post to SMA. When I started the site in 2009, I never would have predicted how far it would go. Now it's time to focus on new projects.
May 31, 2022
A Letter from Ukraine
A message from YouScan CEO Alexey Orap on the Kyiv-based company's response to the war in Ukraine.
March 11, 2022
The Year in M&A, Social Media Analysis 2021
2021 was a busy year—buyers were back at a level that challenged the 2014 record. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
January 5, 2022
$945 Million Invested in Social Media Analysis in 2021
VC returned to SMA in 2021 with more than double the previous record year’s activity
January 5, 2022
New Papers, 24 May 2022
Lumoa, NetBase Quid, Ornico, Signal AI, Visibrain, YouScan
Software Updates, 20 May 2022
Mediatoolkit, Retriever
New Papers, 17 May 2022
NewsWhip, Rival IQ, SOCi, RAND
Software Updates, 13 May 2022
Crowdfire, Emplifi, Mention, NetBase Quid, SentiOne, SocialFlow, Sociality.io
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Mavrck Raises $135 Million, Buys Later
Combination serves both brands and creators
April 27, 2022
Medallia Acquires CXTeam
Mexico-based addition boosts services in Latin America
April 22, 2022
Launchmetrics Acquires DMR
Consolidation for brand performance in luxury markets
March 29, 2022
Logically Raises $24 Million
Funding growth with a focus on US, UK and India
March 16, 2022
Essential Skills of a Social Media Analyst
A research leader describes the role and attributes of a new social media analyst.
Brand Monitoring on the Deep and Dark Web
Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.
The Value of Visual Insights
Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.
Find the Right Tone for Nostalgia Marketing Using Owned Data
Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.
Jul 18: International Conference on Social Media & Society
Virtual conference, 18–19 July
Oct 5: Emplifi Summit '22
Emplifi event
ActiveFence (Israel)
17 May
Digimind (France)
16 May
Mavrck (USA)
27 April
ViralMoment (USA)
27 April
Quilt.ai (Singapore)
27 April
The Socialisers (UK)
27 April