All Good Things

This is the final post to SMA. When I started the site in 2009, I never would have predicted how far it would go. Now it's time to focus on new projects.

May 31, 2022

A Letter from Ukraine

A message from YouScan CEO Alexey Orap on the Kyiv-based company's response to the war in Ukraine.

March 11, 2022

The Year in M&A, Social Media Analysis 2021

2021 was a busy year—buyers were back at a level that challenged the 2014 record. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

January 5, 2022

$945 Million Invested in Social Media Analysis in 2021

VC returned to SMA in 2021 with more than double the previous record year’s activity

January 5, 2022


New Papers, 24 May 2022

Lumoa, NetBase Quid, Ornico, Signal AI, Visibrain, YouScan

Software Updates, 20 May 2022

Mediatoolkit, Retriever

New Papers, 17 May 2022

NewsWhip, Rival IQ, SOCi, RAND

Software Updates, 13 May 2022

Crowdfire, Emplifi, Mention, NetBase Quid, SentiOne, SocialFlow,




Mavrck Raises $135 Million, Buys Later

Combination serves both brands and creators

April 27, 2022

Medallia Acquires CXTeam

Mexico-based addition boosts services in Latin America

April 22, 2022

Launchmetrics Acquires DMR

Consolidation for brand performance in luxury markets

March 29, 2022

Logically Raises $24 Million

Funding growth with a focus on US, UK and India

March 16, 2022

Career & Skill Development

Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.

Brand Monitoring on the Deep and Dark Web

Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.

The Value of Visual Insights

Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.

Find the Right Tone for Nostalgia Marketing Using Owned Data

Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.


Oct 5: Emplifi Summit '22

Emplifi event

Directory Updates

ActiveFence (Israel)

17 May

Digimind (France)

16 May

Mavrck (USA)

27 April

ViralMoment (USA)

27 April (Singapore)

27 April

The Socialisers (UK)

27 April