Learning & Career Development

Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.

Brand Monitoring on the Deep and Dark Web

Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.

The Value of Visual Insights

Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.

Methodology and Strategy: The Analyst's Canvas

A new framework for exploring analytical practices and communicating across specialist silos

Automation Key to High-Volume Analysis

The future is machine speed combined with human knowledge and experience.