A research leader describes the role and attributes of a new social media analyst.
Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.
Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.
A new framework for exploring analytical practices and communicating across specialist silos
The future is machine speed combined with human knowledge and experience.