SMA is a project of Social Target, my research and advisory practice since 2006. Occasionally I'm reminded that people don't know that. Here's another project you may not know about: The Analyst's Canvas, my new framework for exploring analytical practices and communicating across specialist silos. It should work for social media analysis and much, much more.
If thinking about methodology is an interest of yours, I'm interested in your reactions. I'm also looking for opportunities to test it against your use cases. It's not finished, but you can find the early drafts and keep up with progress on my blog.
SMA is retired. Check out the new projects at Directed Curiosity. I’m exploring the structure of data markets and more.