The business of monitoring, measuring and understanding social media
SMA is a project of Social Target, my research and advisory practice since 2006. Occasionally I'm reminded that people don't know that. Here's another project you may not know about: The Analyst's Canvas, my new framework for exploring analytical practices and communicating across specialist silos. It should work for social media analysis and much, much more.
If thinking about methodology is an interest of yours, I'm interested in your reactions. I'm also looking for opportunities to test it against your use cases. It's not finished, but you can find the early drafts and keep up with progress on my blog.
Discover the new project
How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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