The business of monitoring, measuring and understanding social media
$945 Million Invested in Social Media Analysis in 2021
Companies in social media analysis reported taking in more than $945 million in new investments in 2021, excluding investments of undisclosed value. This is more than double the previous record set in 2013—in fact, one deal alone exceeded the previous record.
As in many years, one deal (Dataminr) is significantly larger than the rest, but because of the overall increase, its 50% share of the total is closer to the pre-2019 norm (21–47%). In contrast, single investments represented 76% of the total in 2019 and 89% in 2020.
Here’s a recap of the year’s investment activity, listed in chronological order. As always, you can find the latest deals and the collection of annual reviews on SMA’s investments page.
- Khoros - undisclosed
- SOCi - $80 million
- Trufan - $2.3 million
- Dataminr - $475 million
- LifeRaft - undisclosed
- Vendasta - CAD 119.5 million
- Uberall - $115 million
- Oktopost - $20 million
- Alva - undisclosed
- Wisesight - $7 million
- Blogmeter - €350,000
- Blackbird.AI - $10 million
- PublicRelay - undisclosed
- Bloom - €11 million
- Trufan - CAD 1.6 million
- NapoleonCat - $1.5 million
- ShadowDragon - undisclosed
- Mavrck - $120 million
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