In their own words

Sysomos is redefining social media analytics by giving corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations.

Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major new sources.

We give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.

Sysomos' products include:

• Media Analysis Platform (MAP), our flagship service that offers customers the ability to analyze and understand social media conversations; and

• Heartbeat, a cost-effective, real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations.

Sysomos, Greek for "everything together", emerged from an advanced research project started in 2005 at the University of Toronto. The project led to the creation of a core content aggregation and analysis engine released as BlogScope in May 2006.

Toronto-based Sysomos was incorporated in September 2007 with the launch of MAP. An updated version of MAP was launched in June 2008. Sysomos is a subsidiary of Marketwire Inc.