The business of monitoring, measuring and understanding social media
Impact: article-level reach data.
Aurora Release: podcasts, Reddit, print and broadcast coverage, real-time competitor alerts, Quick Find search, labels, complex searches.
Search UI, platform-specific metadata, unpublish, updated iOS app, Seismic and Allocadia integrations.
New public emotions framework.
Facebook video analytics, feedback loop for Smart Vision.
External asset sharing, create tile with TikTok and Yelp, simplified ACLs, Organic Influencers improvements.
New Budget Optimization toolset.
SMA is retired. Check out the new project (mostly not about social media).