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New Sponsor: YouScan

Thank you to YouScan for becoming a sponsor-level supporter of SMA.

Youscan logo

YouScan serves around 400 clients, including major international brands and agencies like Nestle, PepsiCo, Dyson, L’Oreal, McDonald's, Samsung, GroupM, and Publicis Media.

Headquartered in Kiev, Ukraine, YouScan started as a social media monitoring tool particularly tailored for the markets of CIS (Russia, Ukraine, Kazakhstan, Belarus), with an emphasis on local sources (such as, blogs, forums, review sites and online news) and languages, as well as advanced NLP capabilities.

Building on their success in the region, YouScan is expanding their services to the US, UK, and Canada, targeting medium-sized businesses across multiple verticals.

YouScan features a user-friendly interface, visual-centric reports, and automatic insights from brand social media mentions. Notable features include an image gallery for visual brand perception analysis, smart AI-powered alerts, and Slack integration. All YouScan pricing plans include unlimited data and unlimited users.

To learn more about integrating YouScan social media listening into your customer offerings, get in touch with the team at

The analysts canvas captionedSMA is a project of Social Target, my research and advisory practice since 2006. Occasionally I'm reminded that people don't know that. Here's another project you may not know about: The Analyst's Canvas, my new framework for exploring analytical practices and communicating across specialist silos. It should work for social media analysis and much, much more.

If thinking about methodology is an interest of yours, I'm interested in your reactions. I'm also looking for opportunities to test it against your use cases. It's not finished, but you can find the early drafts and keep up with progress on my blog.

New Sponsor:

Thank you to for becoming the first sponsor-level supporter of SMA.

Webhose logo provides access to various types of web content in a structured form: blogs, message boards and forums, review sites, Ecommerce data, and Darkweb data. New categories of data will enable high-value applications for marketers, product managers, communicators and analysts across the customer organization. Webhose delivers the web through machine-readable data feeds anyone can consume. What will you do with it?

Visit for a free white paper to learn more about the build or buy decision in crawled web data.

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