The business of monitoring, measuring and understanding social media
12 February 2024
The Data Market Study expands the vision from SMA to the market(s) for third-party data across verticals, data types and technologies.
31 May 2022
This is the final post to SMA. When I started the site in 2009, I never would have predicted how far it would go. Now it's time to focus on new projects.
29 November 2020
SMA relaunches with a new design and more content, including in-depth posts on new themes: The evolution of social media analysis; vertical markets; international markets; sources, methods & strategies; career & skills development.
Subscribe
A weekly summary that includes everything
News & articles immediately
Sponsors