The business of monitoring, measuring and understanding social media
Meltwater announced an agreement to acquire Linkfluence for €50 million in cash and equity. This is the company’s first acquisition since its December IPO. A leading acquirer of companies in social media analysis, Meltwater highlighted Linkfluence’s contribution to market research use cases in its announcement.
Launched in 2006 from an academic research project, Linkfluence generated €17 million in 2020 revenue.
SMA is retired. Check out the new project (mostly not about social media).