The business of monitoring, measuring and understanding social media
Meltwater Acquires Linkfluence for €50 Million
Meltwater announced an agreement to acquire Linkfluence for €50 million in cash and equity. This is the company’s first acquisition since its December IPO. A leading acquirer of companies in social media analysis, Meltwater highlighted Linkfluence’s contribution to market research use cases in its announcement.
Launched in 2006 from an academic research project, Linkfluence generated €17 million in 2020 revenue.
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