New Papers, 24 January 2017

Cello Boosts Pulsar

Cello Group (LON:CLL) has committed additional capital to its technology subsidiary Pulsar  for its global growth strategy. Simultaneously, the company is merging its qualitative research specialist FACE into Pulsar to combine the companies' technology and services offerings. The combined company retains the Pulsar name.

In its preliminary year-end results announcement, Cello indicated that Pulsar is operating profitably and has entered the US market. Cello also simplified the structure of its marketing services company Signal in 2016.

Software Updates, 20 January 2017

New influencer discovery tool.

New Unlimited Historical Data. pr

New influencer search tool.

"Silent" buying signal prediction.

Eloqua integration.

New Twitter/Facebook Trends report.

Upcoming Events, 20 January 2017

24 January - Brandwatch webinar, Unlimited Historical Data: Better understand today’s data with unlimited access to the past, 9:00 AM EST / 14:00 GMT and 2:00 PM EST / 19:00 GMT.

24 January - Socialbakers webinar, Social Media Marketing Innovation. 11:00 EST / 16:00 GMT.

24 January - Zignal Labs webinar, The most important media metrics that will drive your business in 2017, 2:00 PM EST / 19:00 GMT. With Matt McClung (Hill+Knowlton Strategies).

25 January - Simply Measured webinar, Your 2017 Social Marketing Plan
Essentials and Recommendations
, 2:00 PM EST / 19:00 GMT.

26 January (Toronto) - Social Media Lab speaker series, Text Analytics for Social Data Using DiscoverText & Sifter, 6:30–8:00 PM at Ted Rogers School of Management. With Stuart Shulman (Texifter).

31 January - Salesforce webinar, Social Studio January Release Webinar, 10:00 AM EST / 15:00 GMT and 7:00 PM EST / 00:00 GMT.

27 February–1 March (Raleigh, NC) - Sysomos Summit

8–9 May (Denver) - Brandwatch Now You Know

15–18 May (Montreal) - ICWSM

1–2 June (Boulder, CO) - Big Boulder Conference

27–28 June (New York) - Sentiment Analysis Symposium

DataSift Taps LinkedIn Data

DataSift  announced a new partnership with LinkedIn that will make some of the professional network's data available to outside developers. Following the pattern set with its Facebook Topic Data product, DataSift's new PYLON for LinkedIn Engagement Insights product provides audience, content and engagement data while hiding user identities.

DataSift is offering a free trial of the new product.

Synthesio  announced that it has acquired Bunkr and will incorporate its report builder technology into the Synthesio platform. The standalone Bunkr app will shut down on March 31.

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