Linkfluence announced that it has acquired its competitor TrendyBuzz. The founders of TrendyBuzz will assume leadership roles in the combined company, which counts €7 million revenue in France and Germany, more than 200 clients and 70 employees.
As CEO Sree Nagarajan explained, "The name reflects our own belief that we're not simply providing our clients with data, software, insights, consulting, or targeting. Rather, we're focused on using consumer affinity data to provide them with answers to their specific brand marketing questions. That belief led us to change the name of both the company and the service we provide."
Recently announced software updates:
Enhanced influencer profiles, new Theme Map tool.
New UI, threaded conversations across public/private channels.
Redesigned engagement environment: multi-column view, author profiles, in-tool like, share and favorite, user groups.
New Twitter analytics.
MyWorld (Moy Mir) coverage, simplified Yandex connection, improved Instagram coverage.
Review site coverage (Rejta, Kundo and Yelp), Swedish Twitter archive and search, Twitter account analytics.
MisoData 2.0: new quantitative and qualitative series types, event annotation, chart insights.
New social media monitoring and analytics features.
Socialbakers Reports app for Android.
- Sprout Social
Updated iOS app.
19 March (Dubai) - How to Deliver Effective Social Customer Service
2 April (Munich) - Social Media im Kundenservice
28–30 April (Miami) - Clarabridge C3
30 April (London) - Socialbakers Engage London 2014
13–14 May (London) - Social Customer Service Summit 2014
20–22 May (San Francisco) - Lithium LiNC 2014
9–12 June (Orlando, FL) - Verint Driving Innovation
11–12 June (Amsterdam) - AMEC International Summit on Measurement
11–12 June (San Francisco) - SDL Innovate
Salorix shut down last May following a disagreement between the company and its investors, according to reports from The Economic Times and Techcircle. Nexus Venture Partners and Inventus Capital reportedly stopped funding the company after Salorix declined acquisition offers from Google in 2012 and 2013.
Recently released research and white papers:
- 2014 Analyst and Investor Survey: Trends in the Use of Digital & Social Media by the Investment Community, Brunswick Group
- Why Brand Sponsorship Needs a Context Qualifier, Crimson Hexagon
- Turning Social Feeds Into Business Leads, Hoojook / CMO Council
- The Future of Social Business, Our Social Times
- Employing social media monitoring tools as an OSINT platform for Intelligence, Defence & Security, Talkwalker
- Social Media Monitoring en Webcare Tools 2014, Upstream
- Verification Handbook, Craig Silverman, ed.