Simply Measured  announced that it has acquired Inside Social to add conversion and attribution metrics to its social media analytics platform.

New Papers, 1 September 2015

Software Updates, 28 August 2015

NetBase 
New Audience Fingerprints (Twitter-based segmentations).

OBI4wan 
Engagement in Instagram.

Oracle 
Oracle SRM: Tumblr integration.

Upcoming Events, 28 August 2015

2 September - Augure webinar, How to Organize Your Influencers Strategy after Summer, 11:00 AM EDT / 15:00 GMT.

10 September - Crimson Hexagon webinar, CEOs Talk Social: Social Media Beyond Marketing, 10:00 AM EDT / 14:00 GMT. With Tiffany St. James (Transmute).

17 September - CrowdControlHQ webinar, Are You Enterprise Social Media Ready, 10:00 AM EDT / 14:00 GMT.

24 September (Paris) - Reputation Day

6 October (Strasbourg) - Sindup Veille Connect

8 October (Washington, DC) - TrackMaven Spark

12–13 October (Durham, NH) - IPR Measurement Summit

12–14 October (Austin, TX) - Spredfast Summit

20 October (London) - Socialbakers Engage London

21 October (Chicago) - Geofeedia Latitude

22 October (Dubai) - Socialbakers Engage Dubai

22 October (Seattle) - Simply Measured LIFT

27 October (São Paulo) - Socialbakers Engage São Paulo

29 October (Mexico City) - Socialbakers Engage Mexico City

2 November (New York) - Socialbakers Engage New York

7 November (Chicago) - Big Boulder Initiative workshop, Using Social Data for Social Good

25–26 November (Brussels) - LT-Accelerate

GumGum  introduced Mantii, a social media monitoring tool based on its image-recognition technology. Mantii initially covers Twitter, Facebook and Instagram, and it provides image collection, photo sentiment and metadata analysis. The platform also includes in-line engagement and campaign management features.

New Papers, 25 August 2015

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