The private-equity investor Main Capital announced that has acquired "a substantial stake" in OBI4wan  and OBILytics. The companies plan to apply the new investment toward expanding their product portfolio and growing their international business, including through acquisitions. The group is particularly interested in the German market, building on its existing customer base in the Netherlands and Belgium.

OBI4wan provides social media analysis and customer service tools; its sister company OBILytics offers social media analytics for customer intelligence and marketing optimization.

New Papers, 26 July 2016

Software Updates, 22 July 2016

Brand24 
Emailed reports.

Digimind 
Digimind Intelligence: alerts and data, new filters for autotagging in Reader interface; image gallery in Profile Manager; unlike option for Dashboard and Reader. Also, Digimind Social: export social media analytics to Excel.

Lexalytics 
New Pharmaceutical Industry Pack.

NUVI 
Agency Controls (account and access administration).

Percolate 
Redesigned mobile app.

Unmetric 
Facebook Reach and Impressions metrics.

Upcoming Events, 22 July 2016

26 July - Synthesio webinar, Using Social Intelligence to Measure Sponsorship: Euro 2016, 10:00 AM EDT / 14:00 GMT. With Julia Kim (Ditto Labs).

27 July - Simply Measured webinar, Visualize your Social Data: The Power of a Social Measurement API, 1:00 PM EDT / 17:00 GMT.

28 July - Tracx webinar, Today’s Top Influencer Marketing Methods and How to Master Them, 11:00 AM EDT / 15:00 GMT. With Mike Snead and Garrott Smith (MXM).

28 July - Netvibes webinar, 2016 Election Insights from the Netvibes Dashboard, 11:00 AM EDT / 15:00 GMT.

20–21 September (London) - Clarabridge Customer Connections Europe

20–22 September (Seattle) - Simply Measured Lift

5–6 October (Chicago) - Geofeedia Latitude

13–14 October (Durham, NH) - Summit on the Future of Communications Measurement

8 November (Paris) - Sindup Veille Connect, 18h–21h30.

21–22 November (Brussels) - LT-Accelerate

Sprinklr  announced that it has raised $105 million in an investment round led by Temasek. Wellington Management, EDBI and the company's existing investors also participated in the round.

The latest round brings the company’s total funding to $239 million.

New Papers, 19 July 2016

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