SprinklrSprinklr  announced its new Experience Cloud, which extends the company's social media management portfolio into touchpoints on web sites and in commerce. The company also announced that it has received $46 million in a new investment round led by existing investors Battery Ventures, Intel Capital, and Iconiq Capital.

The new investment brings Sprinklr's total funding to $123.5 million and its valuation to more than $1 billion.

New Papers, 31 March 2015

W2O Group Acquires VinTank

VintankW2O Group announced that it has acquired VinTank , a specialist in social media analysis for the wine and hospitality industries. VinTank's team and product join W2O's team and software suite in the deal.

Augure logoAugure  announced that it has received $16 million in a new investment round from existing investors Serena Capital, Ventech, OTC Agregator, and  Amundi Private Equity Funds, plus new investors Seventure Partners and Bpifrance. The company, which emphasizes influencer identification and engagement, revealed 2014 revenue of $10 million.

Augure says the money is intended to support global expansion over the next three years, starting with the opening of a US office in New York in June. The Paris-based company currently has offices in Spain and the UK.

People PatternPeople Pattern  announced the launch of its Audience Insights platform, which combines social media and proprietary data sources to identify segments by demographics, interests and media behaviors. In addition to the SaaS platform, the company offers API access and integration with CRM and marketing automation systems.

Software Updates, 27 March 2015

New Signals discovery alerts.

Digimind Social: new analytics module.

Comment on Instagram posts.

Audience segmentation, topic analysis, collaboration, Salesforce integration.

Project filtering by account, increased subset limit, SEM field removed from vector statistics.

Print media coverage from Media Info Groep.

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