Software Updates, 24 March 2017

Mention 
Broadcast media coverage. Also, review site coverage.

Salesforce 
Social Studio: emoji support, Facebook & YouTube engagement, new metrics cards.

Symplur 
New Hashtag Finder.

Twingly 
BlogRank rebalancing.

Union Metrics 
New geo filters in Instagram and Twitter Trackers.

Zoomph 
YouTube analytics.

Upcoming Events, 24 March 2017

30 March - Klipfolio / Mention webinar, How to Track the Social Media Metrics That Really Matter, 12:00 Noon EDT / 16:00 GMT.

31 March - Tracx webinar, Finding the Winning Formula with Owned, Earned, and Paid Social Media, 1:00 PM EDT / 17:00 GMT. With Neal Schaffer (Maximize Your Social).

10–12 April (Nashville, TN) - Sprinklr Digital Transformation Summit

19 April - Simply Measured webinar, You vs. Your Competitors: Time for a Gut Check, 2:00 PM EDT / 18:00 GMT.

20 April (Montreal) - Sindup Veille Connect, 6:00–9:30 PM.

8–9 May (Denver) - Brandwatch Now You Know

10 May - Simply Measured webinar, Creative Campaign Planning: Time for a Gut Check, 2:00 PM EDT / 18:00 GMT.

15–18 May (Montreal) - ICWSM

17–19 May (Prague) - Socialbakers Engage Prague

18 May (New York) - SocialFlow ROAR 2017

1–2 June (Boulder, CO) - Big Boulder Conference

27–28 June (New York) - Sentiment Analysis Symposium

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Capitol Acquisition Corp. III (NASDAQ: CLAC) and GTCR announced an agreement to merge Cision  into a subsidiary of Capitol, a "blank check" or special-purpose acquisition company. The end result of the planned transactions will be that Cision becomes a publicly-traded company with an expected value of $2.4 billion.

Cision's management will remain in place, while Capitol leadership will join the board. Current Cision shareholders will retain a majority interest in the newly public company. The deal is expected to close in the second quarter.

Conversocial Acquires HipMob

Conversocial  announced that it has acquired HipMob to expand its live chat capabilities. The company plans to combine live chat with social media and messaging platforms for an integrated customer engagement environment.

Hootsuite  announced that it has acquired a Snapchat analytics solution from Naritiv, a Los Angeles-based content marketing specialist. Naritiv's product team moves to Hootsuite in the company's new LA office.

Last month, Hootsuite acquired LiftMetrix, a social analytics specialist specializing in marketing performance measurement.

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