Farnborough, UK

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In their own words

Sentiment is a cloud-based social customer service platform that uniquely provides marketing, publishing and customer service capabilities. This has enabled 100s of major brands across the globe to deliver social marketing and social customer service from a single, integrated app. It allows organisations to prioritise and purposefully engage with contacts at exactly the right time, to ensure that positive perception of reputation is extended beyond the social customer service function to the business as a whole. It delivers a single source of the truth for all social data and provides visibility of when and why social engagement is happening, enabling brands to engage quickly and efficiently.

Sentiment in SMA

New Papers, 19 September 2017

September 19, 2017

New Papers, 20 June 2017

June 20, 2017

New Papers, 8 November 2016

November 8, 2016

New Papers, 13 September 2016

September 13, 2016

New Papers, 7 June 2016

June 7, 2016

Software Updates, 18 March 2016

March 17, 2016

New Papers, 13 October 2015

October 13, 2015

New Papers, 26 May 2015

May 26, 2015

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Profile updated 26 September 2020


I’m looking into the structure of data markets and some other things beyond social media. Visit Directed Curiosity to learn more.


SMA is retired. Check out the new projects at Directed Curiosity. I’m exploring the structure of data markets and more.


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