The business of monitoring, measuring and understanding social media
Schedule and publish LinkedIn posts.
New Live Insights product.
Keyword tracking selectivity, case-sensitive queries for monitoring generic brand names, multiple languages & countries in a project, new mention-processing engine, improved Twitter location, simplified project setup, automatic spam exclusion.
Impact: expanded attribution metrics for earned media.
Improved reports, Facebook ad metrics and targeting, top posts analysis,
New Top Websites Leaderboard.
New Flexible Content widget, advanced community reporting, query comparison, content labeling, sort Twitter by influence metrics, improved link shortener.
Google Ads in UGC widgets, updated browser extensions, WebDAM plugin. Organic Influencer: multilingual support (French, Japanese, Spanish), public creative briefs, audio/video assets.
Updated mobile app.
SMA is retired. Check out the new project (mostly not about social media).