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Cision Snaps Up TrendKite
Cision 
announced that it has acquired TrendKite for $225 million in cash and stock. The TrendKite platform will continue as a standalone product with a longer-term plan of integration into the Cision Communications Cloud product. Cision also announced the sale of its email marketing assets to an unnamed buyer in a $49 million cash deal.
TrendKite announced its intent to provide a one-stop digital PR tool when it bought Insightpool and Union Metrics in June 2018. This is Cision's second acquisition of 2019.
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