Cision Snaps Up TrendKite

By Nathan Gilliatt on Jan 23, 2019

Cision  announced that it has acquired TrendKite  for $225 million in cash and stock. The TrendKite platform will continue as a standalone product with a longer-term plan of integration into the Cision Communications Cloud product. Cision also announced the sale of its email marketing assets to an unnamed buyer in a $49 million cash deal.

TrendKite announced its intent to provide a one-stop digital PR tool when it bought Insightpool and Union Metrics in June 2018. This is Cision's second acquisition of 2019.

• SMA's acquisitions scorecard
  
• press release
  
• press release
  
• Cision Form 8-K
  
• Cision blog post
  
• TrendKite blog post
  

Categories:
• Transactions

Tags:
• cision,
• ma,
• trendkite