The business of monitoring, measuring and understanding social media
Cision Acquires Falcon.io
Cision 
announced that it has acquired Falcon.io to integrate social media campaigns across paid, owned, and earned media. The Falcon.io product will remain available separately and will also be integrated with the Cision Communications Cloud. Terms of the deal were not disclosed.
Cision has been a serial acquirer since its 2014 merger with Vocus. For the complete list, see SMA's acquisitions scorecard.
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