The business of monitoring, measuring and understanding social media
TrendKite Acquires Insightpool and Union Metrics
TrendKite 
announced that it has acquired Insightpool and Union Metrics as part of a strategy to create a complete digital PR platform for marketing and PR. The company plans to integrate technology from both acquisitions, while Insightpool and Union Metrics will both continue their operations and existing services.
Terms of the deal were not disclosed.
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