The business of monitoring, measuring and understanding social media
$115 Million Invested in Social Media Analysis in 2018
Companies in social media analysis reported taking in more than $115 million in new investments in 2018, including the proceeds of one IPO. That's down from the previous year's $194 million and continues the decline from the 2013 peak (totals exclude the value of investments whose value was unannounced).
Here's a recap of the year's investment activity.
- AirPR
- $8 million
- Buzzoole - $8.9 million
- Comintelli - SEK 6.9 million (IPO)
- Crowd Analyzer - $1.1 million
- Engagement Labs - CAD$2.96 million
- HYP3R - $17 million
- Linkfluence - $21 million
- ListenFirst - undisclosed
- SOCi - $10.5 million
- Sprout Social - $40.5 million
- Upfluence - $3.6 million
- Wonderflow - €1.5 million
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