The business of monitoring, measuring and understanding social media
More Than $420 Million Invested in Social Media Analysis Companies in 2014
Companies in social media analysis reported taking in over $420 million in new investments in 2014, down from last year's $465 million (both totals exclude the value of investments whose value was unannounced). Here's a recap of the year's investment activity.
- Attensity
- $90 million
- Bottlenose - unspecified
- Brand Embassy - $1 million
- Brandwatch - $22 million
- Connectivity - $6.35 million
- Conversocial - $5 million
- Ditto - $2.2 million
- Engagement Labs - $4.3 million
- Gavagai - $3.2 million
- Geofeedia - $3.5 million
- Germin8 - $3 million
- Hootsuite - $60 million
- Linkfluence - $4 million
- Little Bird - $1.7 million
- NetBase - $10.2 million
- Piqora - $7.7 million
- Quantifind - $12 million
- Rival IQ - $1 million
- Simply Measured - $20 million
- Socialbakers - $26 million
- Spredfast - $32.5 million
- Sprinklr - $40 million
- Synthesio - $20 million
- TrackMaven - $14 million + $6.5 million
- Venuelabs - unspecified
- Wayin - $13.1 million
- Zignal Labs - $10.7 million
Related:
- The Year in M&A, Social Media Analysis 2014
- Year-end investment recap: 2013, 2012
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