The business of monitoring, measuring and understanding social media
Over $190 Million Invested in Social Media Analysis Companies in 2012
Companies in social media analysis announced receiving over $190 million in new investments in 2012. Add quiet investments and the value of the year's mergers and acquisitions, and it's real money. Here's a recap of the year's investment activity.
- Appinions - $3 million
- Bluefin Labs - $12 million
- Brandwatch - $6 million
- Dataminr - $13 million
- DataSift - $22.2 million (two rounds)
- FullContact - $7 million
- LeadSift - $500,000
- Lithium Technologies - $53.4 million
- Little Bird - $1 million
- NetBase - $18.1 million
- Olery - $1 million
- Polecat - €850,000
- Recorded Future - $12 million
- Revinate - $14.5 million
- Simplify360 - undisclosed (two rounds)
- Thismoment - $22 million
- Tracx - $4.4 million
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