Cision announced that it has agreed to acquire PR Newswire in a further step toward offering a complete set of communications software and services. The purchase from UBM plc includes $810 million in cash and $31 million of preferred equity.
The company expects the deal, which is subject to shareholder and regulatory approval, to close late in the first quarter of 2016. Since the merger with Vocus that created the current company, Cision has also acquired Visible Technologies, Gorkana and Viralheat.
SMA is retired. Check out the new project (mostly not about social media).