December 2015 Archives

December 29, 2015

New Papers, 29 December 2015

The State of Wearable Technology: Smartwatches vs. Fitness Trackers, Infegy  2016 Social + Digital Marketing Predictions and The Social Marketer's Guide to Social Media ROI, Simply Measured  Operadoras de telefonía móvil en las redes sociales, Socialmetrix ...

December 22, 2015

New Papers, 22 December 2015

Holiday Shopping Social Report, Brandwatch  For Marketers, It's Time for Hi-Def Audiences, Networked Insights  How to Conduct an End-of-Year Social Media Audit, Simply Measured  The Iconic Image on Social Media: a rapid research response to the death of Aylan Kurdi,...

December 17, 2015

Software Updates, 18 December 2015

Affinio Recap of 2015 updates. Crimson Hexagon Recap of 2015 updates. DataSift Facebook Topic Data: data from 57 countries in Asia-Pacific region. Gnip PowerTrack 2.0 (beta): new data types and enrichments, new operators, new rule capabilities, improved reliability. NewsWhip Spike: Twitter search results. Pulsar Recap of...

December 15, 2015

Cision Buys PR Newswire for $841 Million

Cision  announced that it has agreed to acquire PR Newswire  in a further step toward offering a complete set of communications software and services. The purchase from UBM plc includes $810 million in cash and $31 million of preferred equity....

December 15, 2015

New Papers, 15 December 2015

The New Normal: Audience Marketing in the Age of You, NetBase  Barómetro Político: Especial Elecciones Generales 2015, Séntisis  2015 Instagram Industry Report, Simply Measured  The Smart Social Report: Volume Three, Spredfast  Battle of the Brands: 10 Ecommerce Brands Go Head...

December 11, 2015

Facelift acquires socialBench

Facelift  announced that it has acquired socialBench to add its benchmarking and analytics capabilities to Facelift's social media management platform for marketing. The socialBench tools will remain active for existing customers. SMA's acquisitions scorecard Facelift blog post socialBench blog post...

December 11, 2015

PropheSee Gets Seed Funding

PropheSee  announced that it has received Rs. 33 million (approximately US$516,000) in seed funding from the Indian Angel Network and Stanford Angels and Entrepreneurs India. PropheSee is building a digital marketing analytics platform that includes social media analysis among its...

December 11, 2015

BuzzStream Searches Influencers

BuzzStream  introduced BuzzStream Discovery, a free influencer search and profiling tool. The product is in open beta now. blog post...

December 10, 2015

Software Updates, 11 December 2015

Affinio Discovery: free Twitter follower segmentation site. Brandwatch Bespoke reports from Facebook topic data. Also, new Signals Mobile app. Ditto Automatic object and context tags. MutualMind New Daily Campaign Summary report. ScribbleLive Hootsuite integration. Sendible Twitter follower demographics, redesigned scorecard, Sent Messages report. Sprout Social Message tagging....

December 10, 2015

Goldbach Posts 2015 Tools Test Results

The Swiss marketing agency Goldbach Interactive has posted the results of its annual review of social media monitoring tools. Companies making the top 10 list this year are Brandwatch , Buzzcapture , Engagor , Linkfluence , Media Focus , Oracle , Synthesio , Sysomos , Talkwalker  and VICO ....

December 9, 2015

SocialFlow Raises $7.5 Million

SocialFlow  announced that it has received $7.5 million in a Series C funding round led by Gefinor Capital. Fairhaven Capital, Softbank, Rand Capital and new investor Cayuga Venture Partners also participated in the round. SocialFlow offers an analytics-based platform for...

December 8, 2015

New Papers, 8 December 2015

7 Schritte zum perfekten Social Media Monitoring Set-Up, bc.lab  Social Listening in Practice: Social Selling, Brandwatch  Forum delle Eccellenze report, ROIALTY  Reputation and Crisis Management Techniques for the Enterprise, Sprinklr  The Marketer's Guide to Mastering Influencer Engagement, Traackr  How to...

December 3, 2015

Software Updates, 4 December 2015

Brandwatch Copy and use projects from Insights Central. Crowdbabble Reports in Spanish and Portuguese. Locowise Slack integration for reports delivery. Mention Redesigned influencer dashboard. Pulsar Pulsar Vision: image analysis and tagging. Simply Measured New Twitter metrics: actual impressions and URL clicks. Sotrender Instagram Analytics. Sysomos New Sysomos Expion...

December 1, 2015

Little Bird Raises $2 Million, Names New CEO

Little Bird  announced that it has received $2 million in an investment round led by existing investors Oregon Angel Fund. Fresco Capital, Social Starts, and individual investors also participated. The company has promoted COO Ben Kaufman to CEO, as founder...

December 1, 2015

New Papers, 1 December 2015

European Social Media Survey 2015, M-Brain  How to Use Social Analytics to Win Agency Clients, Simply Measured  Campaign Cracker: How to Run an Expert Social Media Campaign Using Social Listening, Talkwalker  Big Data em serviços financeiros: conheça as aplicações e...


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