The business of monitoring, measuring and understanding social media
European Social Media Survey 2015, M-Brain
How to Use Social Analytics to Win Agency Clients, Simply Measured
Campaign Cracker: How to Run an Expert Social Media Campaign Using Social Listening, Talkwalker
Big Data em serviços financeiros: conheça as aplicações e cases de sucesso, Zahpee
SMA is retired. Check out the new project (mostly not about social media).