January 2016 Archives

January 28, 2016

Software Updates, 29 January 2016

Brandwatch Improved Hootsuite  integration: Rules, Author Lists and Categorization in Hootsuite dashboard; Hootsuite workflow support in Brandwatch column, Query groups streams. Also, new Net Followers component. Geofeedia Periscope, Vine, VK coverage; image recognition; engagement tools. video YouScan Filter by country....

January 28, 2016

Sysomos Ties Application Bundle

Sysomos  announced SET (Sysomos Everything Together), a unified environment linking its MAP, Heartbeat, Influence and Optimize products. The new integration adds single sign-on, data sharing and workflow across the existing applications. SET is available now in beta. press release blog...

January 28, 2016

Augure + Fashion GPS = Launchmetrics

Augure  and Fashion GPS have merged to create Launchmetrics  and serve fashion and luxury brands with a growing suite of launch-to-market tools and services. Augure contributes influencer marketing and social media analysis to the combination. Fashion GPS brings tools for...

January 26, 2016

New Papers, 26 January 2016

Case Study: Miss Earth South Africa 2015, amaSocial  5 Geheimnisse erfolgreicher Social Media Fr├╝hwarnsysteme, bc.lab  The Hidden Value of a Social Strategy, Brandwatch  Infinite Possibilities: Understanding Public Opinion Online, BrightPlanet  Brand Passion Report: Luxury Brands 2016, NetBase  Examining Governmental Use...

January 22, 2016

Canvs Plugs $5.6 Million into Social TV Analysis

Canvs  announced that it has received $5.6 million in a Series A financing round led by KEC Ventures. Rubicon Venture Capital, BRaVe Ventures, Social Starts, and Milestone Venture Partners also participated. Formerly Mashwork, Canvs provides a qualitative insights platform that...

January 21, 2016

Software Updates, 22 January 2016

Brand24 Redesigned dashboard. Digimind Salesforce, Hubspot, and Zendesk integration. Little Bird Major release. Mediatoolkit Slack integration. Nielsen Twitter TV Ratings becomes Social Content Ratings with addition of Facebook data. Socedo Hubspot integration. ZoomSphere New query preview....

January 21, 2016

SDL Selling Off Social Intelligence Business

SDL  announced its intention to sell its social intelligence and non-core businesses. The company entered the social media analysis market with its 2011 acquisition of Alterian—which, in turn, had acquired Techrigy and its SM2 product in 2009. The planned move...

January 20, 2016

Sysomos Targets Twitter Ads and Influencers

Sysomos  announced new products for paid social and influencer outreach. Sysomos Optimize builds audience lists for Twitter advertising, employing a modeling engine to manage and grow its defined segments. Sysomos Influence is an influencer discovery and analysis tool. press release...

January 19, 2016

New Papers, 19 January 2016

Social Insights on the Telecommunications Industry, Brandwatch  Serving the Social Traveler, Conversocial  Social Media Metrics Map, Simply Measured  Why Managing Social Media is Crucial in the Event of a Data Breach, Sprinklr  Using Social Insight for Competitive Analysis, Sysomos  Win...

January 18, 2016

The Year in M&A, Social Media Analysis 2015

Companies in social media analysis changed ownership 32 times in 2015, down from 39 deals in 2014. The logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as more companies pursue software suite strategies. The serial...

January 18, 2016

Investment in Social Media Analysis Companies Steady in 2015

Companies in social media analysis reported taking in over $445 million in new investments in 2015, up slightly from the previous year's $420 million (the 2014 total excludes the value of investments whose value was unannounced). Here's a recap of...

January 15, 2016

Anexinet Acquires ListenLogic

The IT services firm Anexinet announced that it has acquired ListenLogic  to expand its portfolio of technology products and services. ListenLogic combines unstructured data from social media and other sources to support market and operational intelligence applications. The company offers...

January 14, 2016

Software Updates, 15 January 2016

BirdSong Slack and Dropbox integration. Blab New social econometric modeling MutualMind Enhanced Instagram analytics. Nuke Suite Edit links before posting to Facebook, rel-time profiling KPIs, improved search for individuals, contextual help. Pulsar Redesigned search setup. Rival IQ Pinterest analytics, multi-user accounts. SocialFlow New campaign pacing dashboard. Synthesio API...

January 12, 2016

New Papers, 12 January 2016

The Social Listening Bible, Brand24  Trends 16, GlobalWebIndex Beyond listening: Shifting focus to the business of social, IBM  / Twitter  Avoid Social Chimpery: Stop Flinging Crap and Start Building Quality Campaigns, Synthesio ...

January 8, 2016

Dictanova Gets Investment to Grow with Software Strategy

Dictanova  announced that it has received €1.2 million (approximately US$1.3 million today) from GO CAPITAL and IT-Translation in the company's first outside investment round. The company transitioned from a services model to focus on its voice of the customer analysis...

January 7, 2016

Software Updates, 8 January 2016

Conversocial New sentiment conversion metric, user-customizable dashboards, UI. Netvibes Search for saved or tagged articles in Universal Search. Socedo Changes to lead discovery engine. Socialbakers Facebook Video Insights integration. Sysomos Recap of 2015 updates....

January 5, 2016

New Papers, 5 January 2016

Engagement Client : Quel Bilan Pour les Entreprises en 2015, iAdvize  5 Steps to Personalized Marketing, People Pattern ...


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