New Papers, 24 March 2015

Social Listening for Nonprofit Organizations, Brandwatch 

J.Crew vs. Anthropologie: Competitive Brand Analysis and Brand Analysis: Teach for America and Americorps, Crimson Hexagon 

Big Data and Customer Acquisition, People Pattern 

The Complete Guide to Facebook Analytics, 2nd Ed., Simply Measured 

How a German Utility Company Improved Customer Experience Using Social Listening, Talkwalker 


SMA is retired. Check out the new project (mostly not about social media).