The business of monitoring, measuring and understanding social media
New Papers, 24 March 2015
Social Listening for Nonprofit Organizations, Brandwatch 
J.Crew vs. Anthropologie: Competitive Brand Analysis and Brand Analysis: Teach for America and Americorps, Crimson Hexagon
Big Data and Customer Acquisition, People Pattern
The Complete Guide to Facebook Analytics, 2nd Ed., Simply Measured
How a German Utility Company Improved Customer Experience Using Social Listening, Talkwalker
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SMA is retired. Check out the new project (mostly not about social media).
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