The business of monitoring, measuring and understanding social media
HootSuite announced that it has closed a $60 million financing round, bringing its total financing to $250 million. The company says the round was led by "a prominent global institutional investor," with participation by existing investors Accel Partners, Insight Venture Partners and OMERS Ventures, and also by Silicon Valley Bank.
Earlier this month, an unconfirmed report from the Wall Street Journal pointed to Fidelity Investments as the unnamed investor.
HootSuite also announced its acquisition of Zeetl, the developer of a platform that links social channels to telephone-based customer service operations.
SMA is retired. Check out the new project (mostly not about social media).