The business of monitoring, measuring and understanding social media
HootSuite Busy with Acquisition, New Product, Investment
HootSuite 
announced that it acquired Brightkit in July and has developed its product into the new HootSuite Campaigns, a platform for building and managing marketing campaigns in social media channels.
Meanwhile, the Wall Street Journal reports that HootSuite has received $35 million in new financing from a group led by Fidelity Investments, bringing the company's implied value near $800 million.
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