The business of monitoring, measuring and understanding social media
Cision and Vocus announced that they have acquired Visible Technologies to add social media intelligence to the combined companies' suites of PR tools.
Cision and Vocus were acquired earlier this year by the private equity fund GTCR, which has announced its intention to combine the two companies—and now Visible—to create a one-stop powerhouse for cloud-based PR services.
Visible acquired Cymfony from WPP in 2012.
via Seth Grimes
SMA is retired. Check out the new project (mostly not about social media).