Visible Technologies announced the acquisition of Cymfony. Cymfony president Richard Pasewark will lead the combined companies as the CEO of Visible Technologies.
WPP's ownership position of approximately 24% of Visible Technologies and all of Cymfony will translate to 49% of the merged company. After closing, Visible management and venture investors Centurion Holdings, Ignition Partners, In-Q-Tel, and Investor Growth Capital will retain a controlling interest in the company.
Cymfony was originally aqcuired by TNS in 2007, and it was moved into Kantar Group after WPP's acquisition of TNS in 2008.