The business of monitoring, measuring and understanding social media
Less than two weeks after announcing its deal with Vitrue, Oracle (NASDAQ:ORCL) announced that it is acquiring Collective Intellect. Terms of the deal, which is expected to close in the second half, were not disclosed.
Oracle bought RightNow Technologies, a customer-experience software company with social media monitoring capabilities, in October 2011.
SMA is retired. Check out the new project (mostly not about social media).