Cision Buys PR Newswire for $841 Million

Cision  announced that it has agreed to acquire PR Newswire  in a further step toward offering a complete set of communications software and services. The purchase from UBM plc includes $810 million in cash and $31 million of preferred equity.

The company expects the deal, which is subject to shareholder and regulatory approval, to close late in the first quarter of 2016. Since the merger with Vocus that created the current company, Cision has also acquired Visible Technologies, Gorkana and Viralheat.

Discover the new project

How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.

Sponsors