London, UK

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In their own words

DigitalMR understand what people feel and think when they are online. It offers a holistic approach to web based marketing research in the UK and more than 60 other countries. It utilises social media research (most importantly Web Listening) and sophisticated technology platforms to enhance its business consulting approach.

With the explosion in use of social media, it is essential for organisations to understand what is being said about their brands, to effectively manage their products and their reputation.

DigitalMR’s solutions also include private online communities and a distinct focus on qualitative research online. The agency has pioneered new methods in online focus groups. It also offers tools such as video diaries, bulletin boards and online ethnography.

From social media research to customer segmentation, customer loyalty and employee engagement we’ve got it covered. So not only can we measure what is being said online, but most importantly—why.

DigitalMR in SMA news

Profile updated 14 February 2018