London, UK

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In their own words

Codec is a cultural intelligence platform.

We build community-driven brands: fusing AI with human imagination to tap in to pockets of culture that fuel growth.

We apply science to culture using award-winning AI to make sense of thousands of millions of digital content engagements, grouping mass audiences into meaningful cultural communities, linked by shared leaders, interests, and identity.

These insights can be plugged across the marketing workflow, to inform brand strategy, content creation, and media activation; connecting global teams and agencies to put cultural intelligence at the heart of brand-building.

We work with leading brands within Unilever, Mars Wrigley, Diageo and more to unlock, track and grow their communities - giving them the cultural edge to create and activate emotionally-resonant content that supercharges growth. Our platform has been recognised as the Best Artificial Intelligence Product in Marketing’ (Cognition X) and one of the 50 most disruptive businesses in the UK (Real Business).

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Profile updated 5 October 2021


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