Brandwatch Acquires Paladin

By Nathan Gilliatt on Mar 2, 2022

Brandwatch announced that it has acquired Paladin to support influencer marketing workflows. Paladin offers a platform for managing influencer relationships and influencer marketing campaigns. Terms of the deal were not disclosed.

Brandwatch is a Cision company since its 2021 acquisition.

• SMA’s acquisitions scorecard
  
• press release
  
• Brandwatch blog post
  
• Paladin blog post

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Tags:
• brandwatch,
• cision,
• ma,
• paladin