Forrester Acquisitions Preview CX Cloud

By Nathan Gilliatt on Jul 10, 2018

Forrester (Nasdaq: FORR) announced that it has acquired FeedbackNow and GlimpzIt  in a step toward building a real-time customer experience platform, CX Cloud. FeedbackNow makes a physical device for collecting customer satisfaction data, which will be one input to the planned platform. GlimpzIt technology will contribute to analysis of the feedback data.

• SMA's acquisitions scorecard
  
• press release
  
• Forrester blog post
  
• Glimpzit blog post

Categories:
• Transactions

Tags:
• forrester,
• glimpzit,
• ma