The business of monitoring, measuring and understanding social media
Forrester Acquisitions Preview CX Cloud
Forrester (Nasdaq: FORR) announced that it has acquired FeedbackNow and GlimpzIt 
in a step toward building a real-time customer experience platform, CX Cloud. FeedbackNow makes a physical device for collecting customer satisfaction data, which will be one input to the planned platform. GlimpzIt technology will contribute to analysis of the feedback data.
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