Forrester (Nasdaq: FORR) announced that it has acquired FeedbackNow and GlimpzIt in a step toward building a real-time customer experience platform, CX Cloud. FeedbackNow makes a physical device for collecting customer satisfaction data, which will be one input to the planned platform. GlimpzIt technology will contribute to analysis of the feedback data.
SMA is retired. Check out the new project (mostly not about social media).