The business of monitoring, measuring and understanding social media
Define audiences by conversations, top hashtags, affinities in Basic Audience Manager, add influencers to an audience, improved baseline management, GDPR compliance features.
Publish to Instagram.
M-Adaptive: segment by thematic content and industry classification.
Mention for Desktop: updated application for Mac/Windows.
Engaged Leads: prioritize leads, track & measure DMs.
Send Pictures and GIFs in Twitter DMs, real-time Instagram updates.
SMA is retired. Check out the new project (mostly not about social media).