New Papers, 3 October 2017

5 Steps to Improving the Customer Journey with Analytics, Clarabridge 

Influencer-Generated Content: Ready-to-Drink Teas, Mavrck 

How to Build a KPI Framework for Brand Health, Synthesio 

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SMA is retired. Check out the new projects at Directed Curiosity. I’m exploring the structure of data markets and more.

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