New Papers, 3 October 2017

5 Steps to Improving the Customer Journey with Analytics, Clarabridge 

Influencer-Generated Content: Ready-to-Drink Teas, Mavrck 

How to Build a KPI Framework for Brand Health, Synthesio 

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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.