Hootsuite Buys Snapchat Analytics Capability

Hootsuite  announced that it has acquired a Snapchat analytics solution from Naritiv, a Los Angeles-based content marketing specialist. Naritiv's product team moves to Hootsuite in the company's new LA office.

Last month, Hootsuite acquired LiftMetrix, a social analytics specialist specializing in marketing performance measurement.

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SMA is retired. Check out the new project (mostly not about social media).

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