The business of monitoring, measuring and understanding social media
Hootsuite Buys Snapchat Analytics Capability
Hootsuite 
announced that it has acquired a Snapchat analytics solution from Naritiv, a Los Angeles-based content marketing specialist. Naritiv's product team moves to Hootsuite in the company's new LA office.
Last month, Hootsuite acquired LiftMetrix, a social analytics specialist specializing in marketing performance measurement.
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