Social Media Analysis

The business of monitoring, measuring and understanding social media

Hootsuite Buys Snapchat Analytics Capability

By Nathan Gilliatt on Mar 21, 2017

Hootsuite  announced that it has acquired a Snapchat analytics solution from Naritiv, a Los Angeles-based content marketing specialist. Naritiv's product team moves to Hootsuite in the company's new LA office.

Last month, Hootsuite acquired LiftMetrix, a social analytics specialist specializing in marketing performance measurement.

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