The business of monitoring, measuring and understanding social media
The Pinterest specialist Tailwind announced that it has acquired PinAlerts, a tool for tracking pins of owned content from companies' own domains. PinAlerts will shut down as a separate service, and the company will migrate its subscribers to the Tailwind platform.
Tailwind also announced the acquisition of Oh So Pinteresting, Cynthia Sanchez's blog and podcast on using Pinterest in business. The properties are migrating to the Tailwind blog.
Tailwind established a pattern of moving its customers by acquisition to its own platform with its earlier deals for PinClarity (2012) and PinReach (2013).
SMA is retired. Check out the new project (mostly not about social media).