The business of monitoring, measuring and understanding social media
YouTube metrics integration.
Clarabridge CX Analytics: expanded emotions model, industry and source-specific sentiment templates, new industry templates (banking, casinos, hospitals, merchandising, pharmaceuticals, retail, crisis management, employee feedback), global brand recognition, category templates in German.
Thematic Stream Graph, deep profiling, emoji cloud.
Influencer and expert keyword Alerts.
Teams and hierarchies, program templates, rearchitected analytics.
Seekr 5.5: filter by content type, query refinement by content type, new editor role.
New Social Attribution product.
Business Impact Metrics.
Boolean queries for Instagram Trackers. Also, Twitter engagement metrics.
Automated cross-channel reports.
SMA is retired. Check out the new project (mostly not about social media).