The business of monitoring, measuring and understanding social media
Twitter age and gender statistics, Topic Explorer (clusters), query refinement tool, audience cluster name suggestion, UI.
Expanded Twitter follower reports.
Audience API now generally available.
Broadcast TV and radio coverage.
New Social Analytics API, Tableau integration.
Analyze tagged messages.
ZenDesk and SalesForce integrations, source classification, filter by post type, extended search feature, subscriber metrics for all authors.
SMA is retired. Check out the new project (mostly not about social media).