The business of monitoring, measuring and understanding social media
New Papers, 23 February 2016
Carlsberg: Reputation is Always Evolving, Alva 
Social Insights: The Automotive Industry, Brandwatch
Bricophone case study, iAdvize
Super Bowl 50: The Social Story, Oracle
How to Create a Monthly Social Media Report, Simply Measured
The First Steps for Social Media Monitoring: A Beginner’s Guide and Luxury Wars On Social Media: 10 Luxury Brands Go Head To Head, Talkwalker
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