Augure + Fashion GPS = Launchmetrics

By Nathan Gilliatt on Jan 28, 2016

Augure  and Fashion GPS have merged to create Launchmetrics  and serve fashion and luxury brands with a growing suite of launch-to-market tools and services. Augure contributes influencer marketing and social media analysis to the combination. Fashion GPS brings tools for product sampling, event production, contact management and online showrooms, plus an established online community for the fashion industry.

Launchmetrics will be headquartered in New York, with offices in London, Paris, Los Angeles, Hong Kong, Madrid, and Girona (Spain), and a Milan office planned this year.

• SMA's acquisitions scorecard
  
• press release
  
• Augure blog post
  
• Fashion GPS blog post

Categories:
• Transactions

Tags:
• augure,
• launchmetrics,
• ma