Augure and Fashion GPS have merged to create Launchmetrics and serve fashion and luxury brands with a growing suite of launch-to-market tools and services. Augure contributes influencer marketing and social media analysis to the combination. Fashion GPS brings tools for product sampling, event production, contact management and online showrooms, plus an established online community for the fashion industry.
Launchmetrics will be headquartered in New York, with offices in London, Paris, Los Angeles, Hong Kong, Madrid, and Girona (Spain), and a Milan office planned this year.
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