Sprinklr Acquires Booshaka to Boost Ad Targeting

By Nathan Gilliatt on Nov 2, 2015

Sprinklr  announced that it has acquired Booshaka, an audience segmentation specialist that links customer data across social, web, mobile, ecommerce, and CRM systems. Booshaka's technology generates segments that can sync to Facebook and Twitter as custom audiences.

Booshaka’s ten-person team joins Sprinklr in San Francisco. This is Sprinklr's fifth acquisition in 2015.

• SMA's acquisitions scorecard
  
• press release
  
• Sprinklr blog post
  
• Booshaka blog post

Categories:
• Transactions

Tags:
• ma,
• sprinklr