Sprinklr Acquires Booshaka to Boost Ad Targeting

Sprinklr  announced that it has acquired Booshaka, an audience segmentation specialist that links customer data across social, web, mobile, ecommerce, and CRM systems. Booshaka's technology generates segments that can sync to Facebook and Twitter as custom audiences.

Booshaka’s ten-person team joins Sprinklr in San Francisco. This is Sprinklr's fifth acquisition in 2015.

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