Sprinklr announced that has acquired NewBrand for its location-based customer intelligence capabilities. NewBrand's staff is expected to remain with the company, and its Washington, DC office becomes Sprinklr's newest office.
Sprinklr recently established Sprinklr Japan KK, a joint venture in Japan with PIPED BITS Co., Ltd., Recruit Strategic Partners Co., Ltd., and Suneight Investment Co., Ltd. Sprinklr, Inc. is the majority shareholder, and the partners have invested ¥1 billion (approx. $8.1 million) in Series A funding for the venture.
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