The business of monitoring, measuring and understanding social media
Hottolink has acquired Effyis Inc., parent of the data provider Socialgist and Boardreader.com. The $22 million, all-cash deal was announced in November and closed in January. Socialgist now operates as a wholly owned subsidiary of Hottolink.
Hottolink (TSE:3680) is publicly traded, providing a rare look at the financial details of a company in the social media analysis business.
SMA is retired. Check out the new project (mostly not about social media).