The business of monitoring, measuring and understanding social media
SeaChange International (NASDAQ: SEAC), the developer of software platforms for the television and multiscreen video markets, announced that it has agreed to acquire Timeline Labs in a cash and stock deal worth up to $24.5 million. Timeline has developed social media analysis tools for the media industry, finding and curating online content and delivering visualizations for on-air and online use.
All Timeline Labs employees will join SeaChange as part of the transaction. The companies were already collaborating on NewCoin, a new venture being developed with FOX, Tribune Media and Univision to improve local TV audience measurement.
SMA is retired. Check out the new project (mostly not about social media).