HootSuite Busy with Acquisition, New Product, Investment

HootSuite announced that it acquired Brightkit in July and has developed its product into the new HootSuite Campaigns, a platform for building and managing marketing campaigns in social media channels.

Meanwhile, the Wall Street Journal reports that HootSuite has received $35 million in new financing from a group led by Fidelity Investments, bringing the company's implied value near $800 million.


SMA is retired. Check out the new project (mostly not about social media).