HootSuite Busy with Acquisition, New Product, Investment

By Nathan Gilliatt on Sep 4, 2014

HootSuite announced that it acquired Brightkit in July and has developed its product into the new HootSuite Campaigns, a platform for building and managing marketing campaigns in social media channels.

Meanwhile, the Wall Street Journal reports that HootSuite has received $35 million in new financing from a group led by Fidelity Investments, bringing the company's implied value near $800 million.

• SMA's acquisitions scorecard
  
• blog post
  
• blog post
  
• video
  
• webinar, 25 September
  
• Canada's Hootsuite Secures $35 Million Investment from Fidelity-Led Group, WSJ

Categories:
• Transactions

Tags:
• hootsuite,
• ma,
• vc