Twitter's European Buys for Social TV

At the end of March, Twitter acquired two companies specializing in social media analysis for television: Mesagraph in France and SecondSync in the UK. Twitter also announced an expansion of its partnership with Kantar (UK, Spain) and pointed out its partnerships in social TV with Nielsen (USA, Italy, Australia), Video Research (Japan) and GfK (Germany, Austria, and the Netherlands).

Twitter previously acquired Trendrr and Bluefin Labs, both US companies specializing in SMA for television.

[Caught while filling in gaps in French coverage.]


SMA is retired. Check out the new projects at Directed Curiosity. I’m exploring the structure of data markets and more.